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Conagra adds two plant-based, non-dairy varieties to Reddi-wip topping range

FBR Staff Writer Published 19 June 2018

Conagra Brands has expanded its Reddi-wip topping range with the addition of two plant-based, non-dairy flavors.

The US food giant said that the new whipped topping products, Reddi-wip Non-Dairy Coconut and Reddi-wip Non-Dairy Almond whipped topping, address the increasing consumer demand for non-dairy options and plant-based foods.

According to Conagra Brands, the new, gluten-free varieties of Reddi-wip are 10 calories per serving.

Priced at $3.99 for a six ounce can, the two whipped topping products are claimed to be free of artificial flavors and artificial preservatives.

The company revealed that it started shipping the products to retailers in late May and expects them to be available throughout the US in the coming months.

Conagra Brands refrigerated and frozen division president Ryan Clark said: "We've seen tremendous growth in non-dairy, plant-based foods due to consumers' dietary restrictions and changing taste preferences.

"This is an exciting innovation for Reddi-wip that addresses this broader consumer demand and the requests we've received from consumers asking us to bring a non-dairy variety to market."

In addition to the new flavors of non-dairy coconut and almond, the Reddi-wip topping range includes Original, Fat Free, Extra Creamy and Chocolate varieties.

Last year, Reddi-wip launched a new recipe featuring Grade A cream from cows not treated with artificial growth hormone (rBST) and natural flavors, such as vanilla.

Headquartered in Chicago, Conagra Brands is a packaged foods company, which owns brands such as Marie Callender's, Hunt's, Healthy Choice, Slim Jim and Orville Redenbacher's. It also owns certain emerging food brands that include Alexia, Blake's, Frontera, Duke's and Angie's Boomchickapop.

Recently, the company terminated its agreement to sell its Wesson oil business to J.M. Smucker for $285m following competition concerns raised by the US Federal Trade Commission (FTC). The federal body had challenged the acquisition by filing an administrative complaint, alleging that the proposed transaction will bring down competition for canola and vegetable oils in the US.

Conagra revealed that it will look to continue evaluating the role of the Wesson oil business within its portfolio.


Image: Conagra’s Reddi-wip Non-Dairy Coconut and Reddi-wip Non-Dairy Almond whipped topping products. Photo: courtesy of Conagra Brands, Inc.