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ConAgra Foods launches new line of peanut butter spreads

FBR Staff Writer Published 13 May 2011

ConAgra Foods has announced the launch of a new line of natural peanut butter spreads, Natural Creamy, Natural Crunchy and Natural Honey Roast Creamy, from its Peter Pan brand.

The three no-stir varieties are made with 100% natural ingredients and contain no high fructose corn syrup, hydrogenated oils, trans fat or preservatives.

ConAgra Foods vice president and general manager Karl Sears said Peter Pan Natural peanut butter spreads have been developed to address the perceptions of consumers that natural peanut butters are too expensive, difficult to stir, and have oily pooling on top.

Natural Crunchy is currently available only in the 16.3oz size. Other Peter Pan varieties include Creamy, Crunchy, Honey Roast, Whipped, Reduced Fat and Plus.

Peter Pan is a peanut butter brand of ConAgra Foods, which has brands in 97% of America's households.

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