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Hellmann's launches real ketchup in US

Published 09 April 2018

Unilever’s mayonnaise brand Hellmann's is reimagining the way ketchup is made with the introduction of Hellmann's REAL Ketchup Sweetened only with Honey.

Hellmann's, America's favorite mayonnaise brand, believes that real, simple ingredients are all you need to make delicious food, which is why Hellmann's is thrilled to offer its new ketchup made with only six ingredients.

Hellmann's has reimagined the way ketchup is made by asking what should be in ketchup, and what should not.

The result is unsurprisingly simple, a recipe that calls for only six ingredients – tomato puree, honey instead of high fructose corn syrup, white wine vinegar, spices, onion powder and salt.

New Hellmann's REAL Ketchup has no artificial ingredients or preservatives and uses non-GMO sourced ingredients.

The result is a rich and flavorful ketchup, that doesn't compromise on taste.

Hellmann's marketing director Russel Lilly said: "Over time, food has continued to evolve and it's time for ketchup to evolve too.

"We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We're giving people a choice when it comes to feeding themselves and their families with a brand they know and trust."

Grab A Bottle Today

Hellmann's REAL Ketchup Sweetened only with Honey will be available at retailers nationwide in the condiment aisle. It's available in 14 oz., 20 oz. and 32 oz. bottles; and it will be at retail west of the Rocky Mountains as Best Foods.

Source: Company Press Release